Lawrence Direct Marketing, Inc. was founded in 1987 as a full-service direct response agency.
LDMI Founder and President E. Michael Lawrence has been professionally active in the direct response field since 1966, when he helped to launch Triumph magazine, a monthly journal of Catholic thought, through direct mail circulation promotion and fundraising.
In 1976, Mike Lawrence joined Wiland Services, Inc., (WSI) a direct mail database management and data processing services company. He left WSI 11 years later as Executive Vice President - Operations, and a member of the company's Board of Directors, to form LDMI.
Located in Warrenton, VA, about an hour west of Washington, D.C., LDMI today offers its select group of non-profit, B to B and B to C clients deeply-experienced strategic input, breakthrough creative and hands-on personal attention.
WHAT WE DO …
• Direct mail • Internet outreach: email, banner ads, search engine optimization • Direct response print advertising
Fundraising and membership development for: • Charities • Associations • Public Issues Advocacy Groups
New customer acquisition and CRM programs for: • Business to Consumer and • Business to Business Marketers
Comprehensive management of direct response programs: • Strategic planning • Creative copy and design • Production management: competitive bidding, vendor monitoring, quality control • List brokerage • List management • Donor/order/purchase fulfillment management • Response tracking and analysis