Lawrence Direct Marketing, Inc.

ABOUT LDMI … Lawrence Direct Marketing, Inc. was founded in 1987 as a full-service direct response agency. LDMI Founder and President E. Michael Lawrence has been professionally active in the direct response field since 1966, when he helped to launch Triumph magazine, a monthly journal of Catholic thought, through direct mail circulation promotion and fundraising. In 1976, Mike Lawrence joined Wiland Services, Inc., (WSI) a direct mail database management and data processing services company. He left WSI 11 years later as Executive Vice President - Operations, and a member of the company's Board of Directors, to form LDMI. Located in Warrenton, VA, about an hour west of Washington, D.C., LDMI today offers its select group of non-profit, B to B and B to C clients deeply-experienced strategic input, breakthrough creative and hands-on personal attention. WHAT WE DO … • Direct mail • Internet outreach: email, banner ads, search engine optimization • Direct response print advertising Fundraising and membership development for: • Charities • Associations • Public Issues Advocacy Groups New customer acquisition and CRM programs for: • Business to Consumer and • Business to Business Marketers Comprehensive management of direct response programs: • Strategic planning • Creative copy and design • Production management: competitive bidding, vendor monitoring, quality control • List brokerage • List management • Donor/order/purchase fulfillment management • Response tracking and analysis Consulting: • Fundraising • Database management • Demographic & lifestyle modeling What our clients are saying... "A relationship with LDMI is like having a tenured and highly experienced marketing department on staff. They are thorough, creative, and very flexible. They will meet your deadlines and your budget. They will collaboratively work with you to define realistic objectives within your budget and develop a plan to attain your desired results. LDMI understands what drives successful direct response campaigns. They will craft for you a measureable business solution leveraging all applicable channels including direct mail, telemarketing, email marketing, and other web-based initiatives. They will analyze your results, assist you in presenting them to your management team, and provide appropriate next step options." Frederick T. Diehl 2-10 Home Buyers Warranty General Manager - Direct Sales Division "We have been a customer of Lawrence Direct since the late eighties. Initially they authored, produced and mailed a newsletter for us that became the “standard” of the industry. It required technical writing and a clear understanding of our industry and clients. As I look back at being in business 35 years, this newsletter is one of the top 10 great decisions that we made! The newsletter stopped after about 4 years and I can remember the accounting department breathing a sigh of relief ‘cause they wouldn’t have to do so many ‘credit checks” for new accounts any more! More recently Lawrence Direct developed a series of mailings for a new venture in Atlanta, GA, which consisted of 4 mailings which were highly targeted and produced a lot of opportunities for new business. Lawrence Direct can develop strategy, write, produce and mail, which makes them my “easy Button”!" Marty Anson Bindagraphics, Inc. President "LDMI has played a critical role in helping us expand our supporter base through highly- customized, targeted direct mail services. Over the course of multiple campaigns, we have consistently found their staff to be responsive, insightful and professional. We greatly value their flexibility and understanding of the marketplace in the current economy and look forward to building our relationship in the years to come." Ken Wesche Endpoverty.org Executive Director "I don’t know how many millions of dollars LDMI has raised for the Media Research Center, but I do know why this firm has been so successful. Three reasons: Brilliant strategic thinking, sound execution, and absolute integrity. There’s not much more a client can ask for." Brent Bozell Media Research Center Founder & President "Simply said, the Parents Television Council would not exist today without the fundraising efforts of Lawrence Direct Marketing. LDMI has provided superb strategic planning for the PTC's fundraising and grassroots activism, and strategy comes with excellent tactics and -- most importantly -- with execution. Lawrence is more than a vendor; Lawrence is our partner." Tim Winter Parents Television Council President Home About Us List Data Cards Clients Services Resources LDMI Staff Contact Us Client Login

26 Ashby Street Warrenton, VA 20186 * Phone (540) 349-9278 * Fax (540) 347-7885