There are numerous ways to judge the success of an email marketing campaign. ROI is a popular one, for obvious reasons. But there are other, and perhaps more important, ways to judge success. Here's a great article that lays out the case for why you should think twice about email ROI. https://litmus.com/blog/4-reasons-email-marketings-roi-doesnt-matter?utm_campaign=obsevations_mktgROI&utm_source=twitter&utm_medium=social Read more...
 Direct Mail Solutions The simplest definition of Direct Response Marketing is – “the use of a variety of different media to get a response back from the persons being targeted”.  It could be a direct mail campaign, an email campaign, a newspaper ad with a coupon, a telemarketing call or a search-engine fundraising campaign for non-profits. So it's a variety of different media but all with the intent of getting a measurable response.  And when a company like LDMI reports results from a campaign to one of our non-profit clients, we're reporting actual numbers and actual responses. We're not taking a guess at what impact this effort has, we know its impact because we tabulate the responses. Read more...
  I think this study is really important because too many non-profits ask less or shy away from any ask after a donor has taken a step, which shows a clear sign of deep commitment to the organization. Although this study addresses planned giving I think the same is true for monthly giving or major gifts. Once donors take these steps to show you they love your charity that is not the time to stop communicating or stop asking. What the study found was, "The average annual gift among those studied increased by 75% ($3,171) after making a planned gift." Major gifts, planned giving, monthly gifts are all signs donors are sending that they love what you do. Don’t send them mixed signals after that. Keep doing what got you to that stage.   For example, if direct mail brought you the donor, upgraded their gift and got the major gift, monthly gift or planned gift.... keep sending direct mail.      
It is common wisdom in online fundraising that more email opens and clicks lead to more donations but that is not exactly the case, as a new study reports. In email fundraising there is not an exact correlation between opens and donations. “A recently released study reports the growth of nonprofit fundraising email revenue was up 25 percent even though email metrics such as open and click-through rates are down.” Non-profit supporters are becoming more sophisticated and they very likely recognize fundraising emails when they see them. They already know something about the non-profit, and once they see an email, that they know is a donation email, they open or do not open depending on their willingness to give at a moment. This means that non-profits have to become more sophisticated in developing their online fundraising strategies. We have different ways to promote our non-profits and get the word out about what we are doing, so we should use all the different channels to spread the word. So when our supporters receive a fundraising email from us, they already have some knowledge of what we are doing. For more on the report, check out: https://nonprofitquarterly.org/2016/04/25/study-email-opens-down-but-email-fundraising-revenue-is-up/    
  I just finished watching this well done PSA (Writers note VERY FOUL LANGUAGE DO NOT WATCH IN PRESCENCE OF CHILDREN OR THE EASILY OFFENDED) by a group called Just Not Sports. It's part of their #MoreThanMean campaign to increase awareness about harassment of women in sports. Not surprisingly, people say really horrible things to femalesports journalists from behind the protection of their computer screens. Read more...

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Featured Testimonial

ICMC, the International Catholic Migration Commission, began work with Lawrence Direct Marketing Inc. (LDMI) at my urging when I served as ICMC President. Despite being... Read more...

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