Online video is a great way to attract new supporters to your cause. They can be daunting, primarily because of price, for smaller non-profits, but are well worth the price. Video can engage an audience in ways that copy simply cannot. The viewer can get to know you, or the people you help, or the people who work for your organization, and create greater awareness and trust for you and your cause. Also, video is incredibly versitile, too. It can be used as a direct mail solution in both your prospecting and house mailings, it can be used as an online fundraising tool, can be posted on your website, facebook, and linked to on your twitter. If you are working with a professional production company they can store and repackage the raw footage for different formats and venues for years to come. This is something we've done at LDMI for years, and with great results for our clients. Here's a nice list of tips to improve your video quality: I'd also add one more - higher a professional. The ease of access to top-notch equipment and software entices many a non-profit to let the college intern, who loves video, do the video. Unfortunately, the video then looks like it was done by the college intern with no bkacground in video. http://www.socialfish.org/2016/05/8-tips-social-video-storytelling/ Also, if you'd like a few reminders for your Facebook page, take a look at our free ebook on Facebook optimization.
Videos are a great way for non-profots to engage donors. Videos bring the viewer to a new place and places them in a new environment. Once there, they are more compelled to interact with that environment in some way. For many non-profits, this means learning more about the organization, or donating, or telling others about the important work. These are all important for non-profits. Videos have a huge effect the important consideration factor in the buying or donation process. Video can be daunting for a non-profit, but they are a great way to tell the story you want told, inspire your current donors, and find new ones. Videos can be made directly for online viewing or delivered via direct mail. LDMI has done alot of videos for our non-profit clients, and all have proven successful. It really is a direct mail solution for any non-profit whether they are struggling or not because it brings your story directly to your supporter. I think generally these fundraising videos, not alone bring in donations, but are great at finding new donors, increasing awareness about your cause, and compelling you existing supportrers to act. Here's a good blog that highlights some important stats. https://www.thinkwithgoogle.com/infographics/online-video-youtube-influence.html?utm_source=2016-04-think-content-alert-usa&utm_medium=email-d&utm_campaign=20160429-video-alert-OT-AM-SV&utm_content=Video-article-title&mkt_tok=eyJpIjoiTldVeU1URmxZVEJsTURZdyIsInQiOiJQRFJKV3Ryb3ZuSEhJNThjclhNeGxxd2IxYUZoMFhEa1hwY0ZIXC9ocWVid2RzcmlrUEg3YmQ2KzZna0Y5TlwvVHZDV25TSVhDNjFPQnQ2UjlRYXNwOCtHbXNtM2w3UVA5aEZpWndGcFwvWTlSMD0ifQ%3D%3D
Social Media is a place where you (and your non-profit) meet your friends, catch up, and say hello. One of the advantages to much of social media is that it is so informal. This is great, but that does not mean a non-profit does need to do some serious work on social media.Today, the StayClassy blog posted some great ideas on ways to use social media. You can check out the blog here: http://www.classy.org/blog/social-media-strategies-nurture-relationships/There's a lot of great tips on this post but one that we at we feel is very important is saying thank you. Your supporters do a lot for you, and should be recognized. So take some time, and call them out. Thank them periodically; for supporting you and your work. Remember, without them you really could NOT do the work that you do.Also, here’s a free ebook to help increase you Facebook likes. Its a great refresher on some of the basics of Facebook.
I write and edit copy for direct mail, email, websites and social media. Each has its own rythm and technique. Your website has to tell visitors who you are, what you do, where you do it, why you do it, how long you've done it, why they should want to work with you and how can they start working with you...or at least it should. Websites are fairly static. And MOST non-profits (I know there are exceptions) keep the same content on the site and update infrequently. Read more...
Social Media is becoming an important channel for non-profits. Direct Mail is still key, but social media can give us important information very quickly. Non-profits should use that information appropriately and let that data direct your efforts. One thing to keep in mind is that one-third of all fundraising revenue comes from email. As I stated above, DM is still key, so a strategy we’ve employed at LDMI is to use our winning copy from DM to help us create our email campaigns. So far, its been quite successful.Here’s some great information about social media and non-profits:http://www.nptechforgood.com/2015/09/16/20-must-know-fundraising-and-social-media-stats/
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