Social Media is becoming an important channel for non-profits. Direct Mail is still key, but social media can give us important information very quickly. Non-profits should use that information appropriately and let that data direct your efforts.
One thing to keep in mind is that one-third of all fundraising revenue comes from email. As I stated above, DM is still key, so a strategy we’ve employed at LDMI is to use our winning copy from DM to help us create our email campaigns. So far, its been quite successful.
Here’s some great information about social media and non-profits: