Landing pages are an essential step in converting new leads or convincing donors to give to your non-profit. “LDMI ran a test over several months with one of our medium-sized non-profits. In each case, regardless of the content, the Test Case with a dedicated landing page out performed the Test Case with email that linked directly to a donation page.” In fact, we saw a 127% increase in donations from the Landing Page.
Ginny Soskey has some great examples of Landing Pages over at the HubSpot blog, “16 of the Best Landing Page Design Examples You Need to See”. Take a look by clicking here.
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