Thursday, 14 April 2016 09:26 AM / by James Lawrence

Here are ten suggestions from the Bloomerang blog, compliments of Future Fundraising

Man_Reading_Digital_Newsletter_tcm21-54327.jpg1. Subject line. Remember what it's for: To get people to open the email.
2. Clean images with small file sizes.
3. Personalized greeting. Use the recipient's name. Unless you know things are likely to go awry.
4. Donor-centric tone. Make it about them, not you.
5. Specific appeal. As them to do one specific thing.
6. Suggest donation amounts.
7. Communicate impact. Show them they can make a difference.
8. Short -- get them to your website.
9. Personalized signature.
10. Style and grammar rules don't apply. Warmth, urgency, and connection do.

Original article:



Featured Testimonial

Featured Testimonial

"We have been a customer of Lawrence Direct since the late eighties. Initially they authored, produced and mailed a newsletter for us that became the... Read more...

Right - Twitter Feed

LawDirectMktng @DrJeck Respectfully, at the 8/11 board meeting around the 1:04 mark of the recording Mr. Warner stated 2 days of i…
LawDirectMktng @DrJeck Thank you for your answer. I thought I heard at the school board meeting teachers would provide virtual ins…
LawDirectMktng @DrJeck And please do not use synchronous or asynchronous in your answer.


Back to top

Powered By

Powered By WebKenner