• Strategic input based on decades of experience to develop the most effective direct response concepts and campaigns.
• Highly creative copy and design for the full range of media and channels – direct mail packages, ads and internet outreaches – including customer/donor/member acquisition ... new customer/donor "Welcome Kits" ... "House"/CRM cultivation efforts ... gift/purchase acknowledgments and receipts ... newsletters ... collateral materials ...
• Account Management: Each LDMI client is assigned to a two-person account service team – Account Supervisor and Account Coordinator – of direct response professionals who truly represent the client within LDMI and with vendors. To maximize the account service representatives' availability to clients, they do not have heavy new sales responsibilities; call LDMI during business hours and you'll find one or both of your account reps in the office and ready to assist you.
• Production Management: Our experienced professional production specialists competitively bid out every project to ensure competitive pricing, and we closely monitor and supervise vendors' performance for quality and timeliness.
• Direct Response List Management and Brokerage: LDMI's List Brokerage Division comprehensively researches the list marketplace to recommend precisely targeted lists for our clients' new donor/customer acquisition efforts. And acting as List Manager, we advertise our clients' lists in a variety of online and print sources to reach the widest possible audience of potential users and carefully negotiate the most advantageous rental and exchange terms to maximize client revenues and access to exchange partners' lists.
• Consulting: Direct response campaign strategy, internet outreach, database management, response processing, data modeling and profiling.