As a full-service agency, Lawrence Direct Marketing, Inc. (LDMI) concentrates on every aspect of your fundraising program to help your nonprofit acquire new donors, retain donors longer and increase net income from those donors:
- We consult with you on the right strategy to grow your donor database.
- We provide powerful and innovative creative to tell your story and win hearts and minds for your mission.
- We find the perfect vendors to produce your winning appeal on time and on budget.
- We analyze the data from each appeal to find ways to build upon successes in future fundraising campaigns.
Direct mail is an essential part of your nonprofit’s fundraising program. Our experienced copywriters and designers create donor-focused direct mail packages that tell your story, raise net income and win hearts and minds for your mission. Learn more...
We target prospects mostly likely to respond to your nonprofit’s mission, with packages tested to acquire new donors at low cost. Learn more...
Effective engagement with existing donors is necessary to build trust and secure multiple gifts. LDMI’s proven donor retention strategy can help your nonprofit build sustainable relationships with your supporters. Learn more...
The ability to fundraise online is becoming increasingly important. And if your nonprofit isn’t integrating your online fundraising with your direct mail, you should be. LDMI offers a full range of services to help maximize your online fundraising potential. Learn more...
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Acquisition - New Donors, Customers, B-to-C or B-to-B Leads: we can help you acquire more of your targeted prospects.
Analytics – LDMI’s team has deep experience analyzing data, numbers and responses to find the information that will help you make smarter decisions.
Consulting – LDMI can assist you and your team in strategic planning of Direct Response campaigns, multi-channel integration, database migration, data-modeling, etc.
Creative – LDMI’s experienced copywriters and designers create results focused direct mail packages, email outreaches, and social network-based campaigns.
Data Append - Do you know the email addresses of your existing donors or customers? Their demographic and psychographic profiles? We can guide you in overlaying data to enhance the value of your existing donor/customer records.
Database Marketing – We can help you maximize the return from your existing database through analysis, segmentation and targeting.
Direct Mail – LDMI specializes in direct mail for non-profits, still the 800 lb. gorilla in delivering measurable and consistent ROI.
Email Marketing – LDMI will design your emails create compelling copy to motivate your supporters to give. And we’ll take care of blasting them out and tracking the results.
Landing Pages – LDMI deploys innovative landing page software to design, optimize, test, measure, and refine unique landing pages for our clients’ fundraising campaigns.
Lead Generation - Do you have a trained sales force but a “peaks-and-valleys” sales cycle? LDMI can deliver a steady flow of pre-qualified and rated leads.
List Brokerage – LDMI has access to a vast market of third party lists and the knowledge to find the right prospects for our clients.
List Management – LDMI can help you maximize the profit from your existing database of customers or donors and leverage that database to reduce acquisition costs.
Production Management – LDMI competitively bids each component of each job to pair your needs with the best vendor for the best price in the necessary timeline.
Search Engine Marketing – We’ll optimize your webpages to reach new audiences and acquire new supporters.
Social Media Management – Do you want to be social media savvy without adding full time staff to manage social media? We can initiate or expand your social media presence on Facebook, Twitter, YouTube, LinkedIn and other social media networks.
Video Production – LDMI works with an expert video production company to produce compelling videos designed to tell your nonprofit’s story and encourage donations.