Annual Appeal

Challenge- Major Catholic Diocese of the United States wanted to increase the amount they were raising from their Annual Diocesean Appeal.

Solution – LDMI worked with the diocese to re-write their annual appeal direct mail, email appeals, segmented their database, implemented an ask string methodology, managed a coop database to uncover hidden gems on their database, redesigned their annual appeals, brokered the production, managed the production and analyzed results of appeals.

LDMI services used – Copywriting, design, online funding integration, ask string testing, database segmentation, production management and brokering, back-end data analytics.

Outcome – With three months left in the calendar year the diocese had already exceeded their prior year-end gross raised by over $1,000,000.

Do you have questions about this success story or want to speak to Lawrence Direct Marketing Inc. (LDMI) about our solutions? Click here to book a 15-minute call with Jim Lawrence, President of LDMI.

Or you can email Jim directly at