Prioritizing Lapsed & Non-Donor Records

Challenge – Major Catholic Diocese had large database of non-donors and lapsed donors but not the budget to solicit them all.

Solution – LDMI worked with diocese to join a cooperative database, establish target criteria, and optimize segments of both lapsed donors and non-donors.

LDMI services used – Strategy, Database Segmentation, List Brokering, Back-End Data Analytics.

Outcome – The diocese reactivated 1,915 lapsed donors with an average gift of $263 for a total of $504,000 gross donations received. The diocese received 1,288 donations from non-donors at an average gift of $253 for a total of $326,191 in gross donations. Cumulatively the two groups contributed over $826,000 and these records might never have been mailed were it not for the data segmentation and coop database services provided.

Do you have questions about this success story or want to speak to Lawrence Direct Marketing Inc. (LDMI) about our solutions? Click here to book a 15-minute call with Jim Lawrence, President of LDMI.