Testing to Improve Upon a Successful Prospect Package
lawrencedirect2019-07-30T18:35:24+00:00We recently conducted a couple of tests on a rollout mailing of a successful prospect (acquisition) [...]
The Fundraising Mindset
lawrencedirect2019-06-28T18:39:43+00:00The fundraising mindset is not natural for most people. It takes a lot of work and [...]
Do You Want Your Donors to Fall Out of Love?
lawrencedirect2019-06-20T01:51:59+00:00“Why do you mail so often? I don’t need all those letters.” Hearing something like this [...]
Keep Testing to Beat Your Control Package
lawrencedirect2019-06-06T19:01:31+00:00Every nonprofit’s goal is (or should be) to have direct mail fundraising packages that deliver good [...]
Case Study: Circle Ask Amount Test to Raise Average Gift
lawrencedirect2019-05-24T17:36:12+00:00Optimizing the return on your nonprofit’s direct marketing investment is both an art and a science. [...]
Overall Charitable Giving Still Growing
lawrencedirect2019-05-17T17:55:16+00:00Despite a decrease in the number of donors, overall giving to nonprofits increased for the seventh [...]
Visual Content Is Important, but Manage it Properly
lawrencedirect2021-07-31T21:20:12+00:00Great visuals are known to increase audience engagement across almost all communication channels. The right photo [...]
Analyzing Direct Mail Results
lawrencedirect2019-04-18T15:58:39+00:00A sometimes overlooked, but essential, element of a nonprofit’s direct mail program is data analysis. Simply [...]
Using Donor Newsletters to Bond Donors With Your Nonprofit
lawrencedirect2018-04-03T16:15:32+00:00One of the best ways to keep donors excited about supporting your nonprofit’s cause is to [...]
Will Online Donors Really Cover Transaction Fees?
lawrencedirect2017-11-09T16:35:43+00:00Unless prompted on the donation page, the majority of online donors probably never realize that 100 [...]
Millennials and Direct Mail: Myths v. Facts
lawrencedirect2017-10-27T11:47:41+00:00The explosion of digital marketing and communications in the past decade has many nonprofits wondering if [...]
LDMI Attends, Exhibits & Presents at Catholic Fundraising Conference
lawrencedirect2017-10-23T12:05:33+00:00For the past 30 years, Lawrence Direct Marketing, Inc. (LDMI) has worked closely with Catholic nonprofits [...]
