The Cost of a Direct Mail Campaign can be daunting to many a non-profit, but really the ROI far outweighs the cost. And although Online channels are very appealing they are still along way from overtaking Direct Mail in any statistical category for non-profits.
“Direct mail is over seven times more effective than all digital channels combined, according to the Direct Marketing Association Response Rate Report 2015.”
Here’s a nice summary of the report:
http://sequelresponse.com/blog/2015-dma-study-direct-mail-response-rates-leave-digital-in-the-dust/
Its important to make sure all your fundraising channels are working together, but Direct Mail is still the engine that drives the train. Make sure your DM campaign is solid, then springboard off that into your other channels.
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