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Younger Donors Are a Waste of Time

Bold statement, and one that I agree with, from NonProfit Pro.

http://tinyurl.com/n9tjrrb

"This is where you really need to practice empathy. Empathy, quite simply, is placing yourself in someone else’s shoes. You are trying to understand who they are so you can better relate to them. Here are some ways to empathize with an older major donor."
 

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