Direct mail is a technique, part art part science
lawrencedirect2016-04-14T12:47:44+00:00"Direct mail is the technique of asking strangers for money through the mail. It is not [...]
Integrated Fundraising Strategies for Non-Profits
lawrencedirect2016-04-14T10:00:00+00:00More and more non-profits are moving a large portion of their fundraising efforts online, specifically to [...]
You got to dance with the one that brought you
lawrencedirect2016-04-12T14:46:36+00:00I have witnessed this too many times to count. "Far too many nonprofits have a plan [...]
Love this story element reminder from Future Fundraising Now
lawrencedirect2016-02-25T14:09:41+00:00Nearly all stories since ancient times have the same basic ingredients. When you use those [...]
5 Reasons Why Adding a 5K to Your Walk Is a Terrible Idea
lawrencedirect2016-02-03T19:19:04+00:00Not my data but I can see the point. http://tinyurl.com/j8zd9oq
Top 10 SEO Trends for 2016
lawrencedirect2016-02-03T15:22:35+00:00The three I found most interesting! 1. Quality video content will become more valuable [...]
Fundraising is as much a science as an art
lawrencedirect2016-01-28T21:33:13+00:00So true, "Fundraising, I assert, is as much a science as an art. Being perky may [...]
Sample – How To Post
lawrencedirect2015-12-21T11:51:03+00:00INTRODUCTION: Your “how to” blog post should teach the reader how to do something by breaking [...]
“Get people who know how to write to do your writing. And let them do their jobs.”
lawrencedirect2015-12-17T19:38:36+00:00Another great post by Future Fundraising Now: "Committee-written or edited copy always ends up like that. Committees can [...]
7 surprising writing tricks that will help you raise more money
lawrencedirect2015-12-14T17:50:40+00:00My favorite, that helps explain the old copywriting adage, "Repetition in fundraising copy is a good [...]
Survey says, “email-fundraising campaigns are not an effective replacement for direct-mail appeals”
lawrencedirect2015-12-08T21:10:33+00:00Marks Paneth, an accounting firm that advises nonprofit clients, used online questionnaires and interviews to survey [...]
Fascinating interactive chart on online giving #GivingTuesday
lawrencedirect2015-11-24T19:01:11+00:00It's not too late to have a sucessful Giving Tuesday! Email your donors, "take-over' above the [...]
